Microsoft Launches 100X100X100 Program for B2B Companies

Great news as 100 companies will commit $ 100,000 each for company-ready solutions from 100 new SaaS companies. As strengthening its commitment to accelerate the startup ecosystem in India, Microsoft today launched the 100X100X100 program for B2B SaaS startups in India.

This initiative will bring together 100 committed companies and 100 new early growth companies that have solutions ready for the company to offer. Each participating company will commit to spending $ 100,000 over an 18-month course on solutions provided by the SaaS company, and more than 50 new companies are part of the program at the launch.

“India has one of the largest B2B SaaS startup ecosystems in the world and is growing exponentially. This initiative will help build scale and create incredible opportunities for new businesses. Companies can now accelerate their digital travel through the easy adoption of enterprise-level solutions. We are excited to see the results of these partnerships, “said Anant Maheshwari, president of Microsoft India, in a statement.

Launched under the auspices of Microsoft for Start-ups, the 100X100X100 program will help companies accelerate their digital transformation through the faster adoption of SaaS solutions. It will make available a variety of curated, ready-to-launch, enterprise-level solutions from new companies with a proven track record. At the same time, it will aim to create a profitable domestic market for the fast-growing Indian B2B B2B SaaS startup segment by increasing its revenue and its customer base.

The initiative is open to new Microsoft-enabled co-sale companies associated with Microsoft India with the Start-ups initiative. As part of the program, these new companies will also have access to regular quick hiring sessions with potential clients in the Microsoft industry and customer events. The program will be carried out with the support of ecosystem partners and industry associations, including the Delhi and Mumbai chapters of The Indus Entrepreneurs (TiE).

Microsoft has evolved its “partnership with society” approach, both technical and commercial, guiding new companies at each stage of growth. This includes providing them with Microsoft’s technology platform, which allows them to innovate and build on their own terms, Azure credits (cloud offer), provide comprehensive training programs and technical support to ensure competitiveness.

It provides the mentoring, deep technical experience and an immersive experience in the industry focused on business results, offered at Microsoft and industry startup events. It helps new companies connect with the right players that can accelerate their development, including accelerators, incubators, and VCs, and supports the rationalization of marketing activities (GTM) worldwide.

The Microsoft ScaleUp program, under the Microsoft for Start-ups initiative, is designed for new companies in the A-C Series. Through its experience in technology, an ecosystem of growing partners and an M12 risk fund, the company says it is uniquely positioned to help new businesses evolve from being ready for companies to market.

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